Prevent Customer Service Issues From Falling Through The Cracks

Wednesday, April 14, 2010 at 12:00:00 AM

Do your serious customer service issues ever fall through the cracks?

SalesRabbit's GoldMine 8.5 (and soon to be 9.0) addresses this problem quickly!! An issue is automatically detected and GoldMine's new Customer Service/Case Manager takes over.
Here's what happens:

*An issue is created in the case manager and assigned to a key customer service person.
*Pertinent information is automatically inserted and the issue is on the way to resolution.

Learn more about GoldMine's customer service/case manager at: http://www.frontrange.com/common/Files/Downloads/Product_Literature/SMRM_Literature/CRM_WhitePaper_WhytoBuyGMPE_NA_EN.pdf

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Posted By Neil Saviano.
Other posts in the Sales & Marketing Strategy category.

Using CRM/SFA for Prospecting

Friday, February 19, 2010 at 12:00:00 AM

Using CRM/SFA for prospecting.

A feature article by Longbow Consulting Group President, Neil Saviano, featured in S.P. Richards On Point magazine.
http://www.sprichards.com/OnPoint/OnPointQ12010.pdf

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NOTE: Article text has been summarized. Click here for the entire post.

Posted By Neil Saviano.
Other posts in the Sales & Marketing Strategy category.

The Rise Of The "Searchmercial"

Our Solutions partner, Skillman Video Group, tells SMB's how a web video found on search engines can help attract more customers and clients.

Sunday, January 10, 2010 at 12:00:00 AM

We live in a world where the company name Google becomes a verb if you need to find someone, a business, or information. If we don’t know something, we “Google it”. This concept was alien to most of us 5-10 years ago, and now it is standard operating procedure for consumers and businesses alike. Companies are constantly trying to figure out how they can use search engines like Google to their highest advantage.

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Posted By Neil Saviano.
Other posts in the Sales & Marketing Strategy category.

Managing Information with Technology

Monday, December 21, 2009 at 12:00:00 AM

Gathering, processing and using customer information with varied technologies is, and will continue to be, a dominant contributor in maintaining company profitability and growth. A company's benchmark in their overall effectiveness in managing and using technology-based customer information should come from the answers to the following questions:

• How much do we know about what are customers are buying and not buying from us, and how they are buying?
• How much do we know about our customer demographics that influence buying?
• How do we use the information we have to implement effective and ongoing sales and marketing programs?
• How do we gather and use information that helps us to monitor our activities, namely the information management and sales and marketing processes being driven by sales and customer service?

The answers to these questions strongly relate to a company’s use of the technologies currently available. Many industry back-end legacy systems obviously compile customer buying history, but technology is needed to relate this history to areas such as the level of current customer penetration and retention. These metrics are critical, as penetration and retention directly determines profitability on a customer-by-customer basis &n...

NOTE: Article text has been summarized. Click here for the entire post.

Posted By Neil Saviano.
Other posts in the Sales & Marketing Strategy category.