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GoldMine Tip/Marketing Tip-Fall Newsletter
October 30, 2008
A GoldMine Tip from Tammy Hegel:
On the calendar right click-choose activities pick the scheduled and completed activities that you would like to see on the calendar. Messages-refer to emails.
A Marketing Tip from Cindy McMillan:
When it comes to content, e-marketing opens up a whole new world of possibilities. Obviously product and service specials are the meat and potatoes of your material, but with links we can peak the customers interest with very little space on the ad itself and provide a link to the information. Here are a few examples...Fee tips and information, environmental facts/tips/products and how to's, or how about some golf tips. It's about knowing your customers and creating content that is appropriate to your target market. Another idea is to save the customer time by comparison shopping for them... compare direct with "your competition" on a product or service level.
With the right knowledge of your customer base and a little time in planning an e-marketing strategy you could accomplish the following things: save money, create a new level of marketing, generate more revenue, serve your customer better and create an environmentally friendly image of your company.
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