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|  |  Longbow Announces New Dealer E-mail Marketing Program February 23, 2009 Many office products dealers ponder the following questions: We want to develop and implement an ongoing e-mail marketing program, but how do we get it started and keep it going? How do we take existing flyers and convert them to the proper e-mail format - or even create one that is e-mail ready? The answer to these questions may be Longbow's new E-MARKETING PLUS program. E-MARKETING PLUS offers industry experienced graphic design and html design staff to help dealers support their e-mail marketing campaigns. Help bridge that e-mail marketing gap - no need to have to figure it on their own-waste valuable time and not get the desired impact from their campaigns. E-MARKETING PLUS offers 2 E-Marketing Solutions to help you BRIDGE THAT GAP: Custom designed industry flyers to be used with Goldmine and Sales Force Automation processes for target marketing to touch customers and prospects consistently. This is a very effective strategic program in a good economy - in this current economy, it's mandatory! Dealers can include your wholesaler and buying group promotional flyers as well! An independent e-mailing mailing system for touching all customers and prospects at once: This is a Subscription based E-Flyer program and includes the following: custom flyer design based on a dealer's corporate identity, value add programs, maintenance of lists, sending of flyers. There is also a subscription center for customer self maintenance and click reports. Contact Longbow and find out the details of this exciting program that will help dealers: Maximize current customer penetration and new customer development. Develop a stronger corporate identity with their customers. Drive customer and prospects to their website or online ordering site. Give their customers that "little extra" and gain a competitive advantage. Touch them on a consistent basis. The E-MARKETING PLUS program is headed by Longbow consultant Cindy McMillan. Cindy has 13 years experience in the Office Supply Industry involving information technology, end user implementation and training, solving Customer Relationship Management issues and end user support. Most importantly, she is 5 years experienced web systems administrator, including design and publishing using HTML and Flash and creation of direct marketing materials. She is currently working with many office products dealers designing effective e-mail marketing campaigns. For more program information please contact us at sales@longbowcg.com
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