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|  |  GoldMine/E-Mail Marketing Tips August 30, 2009 Tip from Tammy Hegel: Hey you daring GoldMine users!! Ever wanted to add merge fields in an Email template that were not available in the insert drop down menu? You can easily do this by manually typing the field name in between << >> for example: By typing <<&key1>> - you would get the DDMS number <<&key4>> - you would get the salesman # For user defined fields below the tabs you will need to add contact2-> before the field name like this: <<&contact2->usrname>> So as long as you know how to find the actual field name you can add any field to merge in an email template. I'm looking forward to seeing our clients and prospective clients at the S.P. Richards Show in New Orleans next week-Booth 108. Tip from Cindy McMillan: Your most reliable collection for e-mail addresses is a dedicated subscription page at your Web site. Your subscription or registration page is the best source of e-mail addresses, for two reasons. First, your subscribers are providing the information and showing an interest level or commitment that is important for your business. It cuts down on mistakes and gives ownership and recognition to your mailings. Also your subscription page allows you to present the your e-mail program exactly as you intended it, giving you an opportunity to explain why this program is important to your customer and what benefits they can look forward to in receiving your e-mails. Here are a few simple things you can do to help promote your subscription page: *Ad the web address of your subscription page to your receipts or invoices. *Create a link on your main landing page of your web site. *Include it on printed marketing materials including flyers, letter heads, banners. *Create a new subscriber discount coupon program. Come by and see me at booth 108 at the S.P. ABC Shoe-let's talk about bringing your e-mail marketing to another level-and see how e-mail marketing works with our exciting new SalesRabbit solution.
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