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How is Longbow Different?
The Longbow Consulting Group is not just a technology solutions provider. Our
programs provide a holistic solution by addressing a dealers current sales and
marketing processes and programs before integrating technology. We consider the
following weighted factors, and their related contribution, critical to the
success of a technology-enabled CRM program:
- People - 50%
- Sales and Marketing Processes - 30%
- Technology - 20%
Our holistic solution assures that ineffective sales and marketing processes
will not be integrated with software and delivered to more customers and
prospects, almost guaranteeing an unsuccessful program and lower profits.
Conversely, effective processes are positively enhanced to a level where not
only growth occurs, but more profitable growth.
The Longbow Consulting Group recognizes that at least 50% of all CRM programs
fail upon implementation. Our holistic solution addresses this statistic by
eliminating any gaps in your processes and programs by working with you to
address sales and marketing plan issues before introducing a technology-based
solution. Technology’s 20% contribution then becomes a driving force.
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